Case Study | Meta Ads
Scaling Up a US Cycling Brand on Meta Ads
How we helped a premium cycling brand break free from Amazon dependency and build a high-performance Shopify funnel hitting 6.11x ROAS in just three months.
Industry
Cycling & Sports Equipment
Service
Meta Ads Management
Duration
March - May 2026
Platform
Shopify, Facebook & Instagram
Market
United States
6.11x
Peak ROAS achieved (April)
+108%
231%
246%
THE CHALLENGE
A well-established US cycling brand had been selling successfully on Amazon, but low profit margins made growth unsustainable. They needed to migrate customers to their own Shopify store and build a profitable Meta ads funnel from scratch without sacrificing revenue during the transition
THE GOAL
– Reduce dependency on low-margin Amazon sales
– Build a profitable D2C funnel on Shopify
– Scale ad spend aggressively without dropping ROAS
– Establish a repeatable, high-performance paid social engine
OUR STRATEGY
Full-Funnel Meta Ads Build
Built a complete funnel from cold prospecting through to retargeting, with catalogue and dynamic product ads set up to capture high-intent shoppers across the buyer journey.
Audience segmentation & lookalike scaling
Segmented audiences by intent and behaviour, then scaled with lookalike audiences built on purchaser data to expand reach while keeping conversion efficiency high.
Creative Conversion Optimization
Ran ongoing conversion rate optimization on ad creatives testing angles, formats, and messaging to drive down cost per purchase and lift ROAS month over month.
Aggressive But Profitable Budget Scaling
Scaled budget from $1.5K to $7.4K per month using a ROAS-focused bid strategy increasing spend nearly 5x while more than doubling return on ad spend.
MONTH-BY-MONTH BREAKDOWN
| MONTH | SPEND | IMPRESSIONS | PURCHASES | ROAS |
|---|---|---|---|---|
|
Feb 2026 (Pre-Agency) |
$1,534 |
122,549 |
32 |
2.94 |
|
Mar 2026 |
$2,851 |
202,550 |
61 |
3.04 |
|
April 2026 |
$3,324 |
201,129 |
64 |
6.11 |
|
May 2026 |
$7,401 |
424,448 |
106 |
4.47 |
|
Total/Growth |
$15,110 |
950,676 |
231 |
+108% |
WHAT WE DELIVERED
- Meta Ads full-funnel build (cold → retargeting)
- Catalogue & dynamic product ads setup
- Audience segmentation & lookalike scaling
- Conversion rate optimisation on creatives
- Budget scaling from $1.5K to $7.4K/mo
- ROAS-focused bid strategy management
THE IMPACT
- $15.1K total ad spend managed
- 231 incremental purchases driven
- 952K total impressions delivered
- 6.11x peak ROAS achieved (April)
- 108% ROAS lift vs pre-agency baseline
- Spend scaled 4.8x while ROAS doubled
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"EcommifyHub took us from depending on thin Amazon margins to running a genuinely profitable Shopify funnel. They scaled our spend nearly 5x and our ROAS more than doubled hitting 6.11x in April, our best month ever."
Michael Ross US-based Cycling & Sports Equipment Brand