Amazon listing optimization service
Amazon listings that rank and convert.
Keyword-researched titles, bullets, backend search terms, images and A+ Content, written to win the search and the click to Add to Cart.
- Keywords from real Amazon search data
- Written to Amazon style guides
- Aligned with your PPC campaigns
What's included
Every part of the listing, optimized.
Each element has a job: get indexed, win the click, or close the sale.
Keyword research
The terms shoppers actually type, sorted by volume and relevance, so every listing targets the searches that sell.
Titles
Front-loaded with the main keyword and the details buyers scan for, within category limits.
Bullets & description
Benefit-led bullets that answer objections and work in the keywords naturally.
Backend search terms
Every byte of the hidden search field used for synonyms, misspellings and long-tail terms.
Images & A+ Content
Image and A+ briefs built around the questions that stop buyers from adding to cart.
Listing health
Suppressed listings, wrong categories, broken variations and missing attributes found and fixed.
Why it matters
Better listings make every ad dollar work harder.
Amazon rewards listings that convert
Amazon ranks products on relevance and sales. A listing that converts better earns more organic rank and lowers your advertising cost of sale (ACoS), because the same clicks produce more orders.
See our Amazon PPC serviceHow it works
From audit to a listing that sells.
We keep what already converts and change one thing at a time, so you can see what worked.
Listing audit
Titles, bullets, images, A+ and competitors reviewed.
Keyword research
Search terms mapped to each ASIN.
Rewrite & briefs
New copy plus image and A+ briefs.
Upload & check
Changes made in Seller Central and indexing checked.
Track & refine
Rank, sessions and conversion reviewed monthly.
FAQ
Questions about listing optimization.
What is Amazon listing optimization?
Improving a product page so it ranks for the right searches and converts more visitors into buyers: title, bullets, description, backend search terms, images and A+ Content.
Will changes hurt my current rankings?
We keep the keywords that already drive sales and change listings in stages, checking indexing after each update.
Do you create A+ Content?
Yes. A+ Content needs Amazon Brand Registry. We write the copy and brief the images; we can also work with your designer.
Do you manage Amazon PPC too?
Yes. Listing optimization and PPC work best together. See our Amazon marketing service.
What is included in the free listing audit?
A review of your title, bullets, backend terms, images, A+ Content and top competitors, with the fixes ranked by impact.
Related services
Get a free listing audit.
Send your store or product URL. Within 48 hours you get a clear audit with the fixes ranked by impact.
- Title & keyword coverageQueued
- Bullets & descriptionQueued
- Backend search termsQueued
- Images & A+ ContentQueued
- Category & variationsQueued
- Competitor listingsQueued